Here’s what I’ve worked on and why it mattered.

This isn’t just a resume—it’s a track record of building, fixing, and making things happen. Some big wins, some hard lessons, all progress.

InfoTrack

2022 — Present

Launched and drove marketing for a new business unit, generating 16,000+ orders from 1,200+ law firms in year one—carving out market share in a competitive legal tech space.
Built the supply side of a two-sided legal marketplace, assembling a network of 500+ process servers to meet law firm demand.

2019 — 2022

Grew MRR from $58.6K to $138.3K (+136%) by turning demand gen, retention, PPC, and pricing into revenue engines—leveraging product-led growth to compound gains.
Boosted CLTV/CAC from 2.88 → 4.34 by identifying a high-churn, low-value segment and shifting focus to premium subscribers—optimizing product, onboarding, sales, and marketing to drive retention.
Scaled an early-stage eFiling product into a $10K+/month revenue stream in 36 months, driving adoption through paid search, SEO, partnerships, email, and webinars in a competitive space.

2016 — 2019

Expanded deal flow from $30M (<250 deals) to $100M (1,000+ deals) in six years by growing a decentralized network of investment clubs, crowdfunding initiatives, and high-impact events.
Increased event revenue from $320K to $525K (+34% in paid attendees) year-over-year by capitalizing on Facebook’s underpriced attention—engineering high-ROI paid + organic campaigns to drive reach and ticket sales.

2013 — 2016

Revamped our nonprofit’s web presence, replacing an outdated tech stack with a modern, high-performance platform—enhancing SEO, engagement, and conversion flow while personally leading design, development, and content. Visit site.
Launched a bi-annual publication from scratch, overseeing content, design, and distribution to establish it as a fundraising + movement-building tool—expanding reach, deepening engagement, and strengthening donor relationships.

2010 — 2013

Graduated into the Great Financial Crisis, so I went all-in on online poker—8-tabling Sit & Go's for 12 hours a day until the U.S. shut it down.
With that door closed, I traded screens for slopes and spent a season as a snowboard instructor in Breckenridge.
Stuck around for the summer and picked up a marketing gig with a whitewater rafting company.
Eventually, I swapped mountain air for Miami heat, taking a Digital Strategist role and learning the agency side of marketing (while also learning that humidity isn’t for me).
Colorado pulled me back, where I landed at a startup marketing agency, got deep into digital media, and started building the skills that would shape the rest of my career.

2006 — 2010